Although one wouldn’t know if relying on BBC news to learn what is happening in the world, today was the day that the crowds descended on the politicians to protest about conservation’s low profile in British politics. Twitter however, a much more reliable source of true news than the papers or certainly the BBC will ever be, has been awash with #RallyforNature, and it has been trending through the day. Mark Avery’s post in the guardian environment blog effectively established the tone for the day, the focus being placed on attendees to make contact with their own MPs, working on a personal basis to get the message across. The ultimate aim is to lobby for a Nature and Wellbeing Act, an idea established by the RSPB and the Wildlife Trusts – more information available here. My hope is that the rally will be the beginning of a wider campaign both on and offline to push nature in to the heart of the general election campaign leading up to May 2015. So often the natural world is ignored as a backdrop to other issues. However, with the recent State of Nature report finding that 60% of species in the UK are in decline it is clear that we no longer have the time to ignore it and must begin to integrate decisions regarding the natural environment into all policy decision making.