A recent report from the BBC Trust has accused the broadcasting corporation of a bias against the ‘true nature’ and way of life of people who live in the British countryside. This perhaps comes as no surprise to many, with prime-time television often geared towards an ‘urban perspective’. 11 million people live in rural areas in Britain and the suggestion is to represent these people more effectively, especially when it comes to the portrayal of life in rural areas. Farming is, for example, often cited as being a ‘lifestyle choice’, rather than the vibrant modern industry that it undoubtedly is. It will be interesting to see what changes (if any) BBC management make over the coming months as a result of the report.